![]() ![]() But at the same time, it’s a way for B&N to grow its own base of users, who will hopefully return to the app to buy books once their free offer has ended. ![]() Indeed, the deal will sweeten the deal for people considering whether or not to buy Windows 8-based tablets, which reports claim have so far not been selling as well as people had hoped they would. “With the NOOK app for Windows 8, customers get an incredible reading experience and can choose from over 3 million NOOK Books, including 1 million free titles, as well as magazines, newspapers and comics on any Windows 8 device.” “NOOK is the highest-rated reading and digital bookstore app for Windows 8, and by providing bestselling books and top magazines for free, new NOOK customers can start their digital libraries with some of the best content in the expansive NOOK Store,” said Jamie Iannone, President of Digital Products at NOOK Media LLC. This includes giving users the ability to pay for items on the Nook store using their Microsoft accounts. The deal puts a closer link between B&N and Microsoft, something the two had already been fostering through their JV and development initiatives. A little lame considering we’re talking here about a digital asset, not a pre-printed copy of the book, which theoretically should not “sell out.” ![]() For example, Life of Pi is only available to the first 100,000 customers who download the book on the NOOK app for Windows 8. Somewhat annoyingly, B&N is setting up some parameters for people to take up the offer quickly. The Nook store currently stocks over 3 million books, comics and other reading material, which includes 1 million free books.ī&N says it is creating a “select list” of free books from which to choose, which will include bestsellers like Best American Series 2012, Blue Bloods, Hello, Cupcake!, Life of Pi and The Enemy, as well as popular magazines like GQ, Real Simple and TIME. This is in addition to the company’s existing list of free books from its back catalog, similar to what Amazon offers on the Kindle. Barnes & Noble content and tablet subsidiary Nook Media, part-owned by Microsoft specifically to help boost content for its new Windows 8 platform, today put some of that strategy into action: it has announced that people who download the Nook app for Windows 8 will get five books and five magazines free of charge. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |